South Korea: Marketing of processed rice products in Germany, successful export of 120,000 euros

Published 2023년 12월 12일

Tridge summary

The Korea Rice Processed Foods Association's Rice Processed Foods Export Council held a marketing and promotional event for processed rice foods in Germany, resulting in 120,000 euros worth of exports. The event in Frankfurt and eight other cities attracted attention to various Korean rice products such as frozen tteokbokki and gimbap, with the latter becoming particularly popular. This successful event has led to increased interest in Korean rice processed foods in Germany and neighboring countries, prompting plans for further expansion into the European market.

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Original content

[Reporter Ahn Hyeong-jun, Korea Farmers and Fishermen Newspaper] As a result of the Korea Rice Processed Foods Association's Rice Processed Foods Export Council holding a marketing and promotion event for processed rice foods in Germany, a total of 120,000 euros of exports were achieved. The Korea Rice Processed Foods Association's Rice Processed Foods Export Council (hereinafter referred to as the Council) held a marketing and promotional event for Korecipe, a joint rice processed food brand, in Frankfurt and eight other cities in Germany from November 14th to 21st. As a result of the promotional event, HMR room temperature tteokbokki, frozen tteokbokki rice cake, frozen tteokguk rice cake, frozen gimbap, frozen traditional rice cake, scorched rice, and aseptic rice attracted a lot of attention from local people, and a total of 120,000 euros (KRW 173.24 million) worth of processed Korean rice was sold. Food export was achieved. In particular, the council explained that frozen ...

Source: Agrinet