A recent survey by VnExpress reveals a significant surge in the import of fruits from countries such as the US, China, Thailand, Australia, and others, including first-time imports from Cambodia, India, and Laos. These imports have been noted to be more competitive and cheaper compared to local produce. Despite the high transportation costs, the prices of imported fruits remain low. The Vietnam Fruit and Vegetable Association reports a 28.2% increase in fruit exports, amounting to over USD 886 million, in the first half of the year. However, fruit exports have decreased by 18.9% compared to the same period last year, due to a drop in the South African market. Domestically, the prices of summer fruits have fallen by 10-15% due to an oversupply and increased costs leading to reduced consumer spending.