Tanzania exported 9,000 metric tonnes of meat products to the Middle East during the fiscal year 2020/2021, earning the country 36 US million in foreign exchange. Qatar was the leading export market. The country has the potential to produce more meat products for local consumption and exports, as it is endowed with many domesticated animals. However, consumption of chicken meat in Tanzania is still low at 15 kilogrammes per capita against the recommendation by the FAO. The 'Kuku Choma Festival' was aimed at creating a network of players in the value chain of poultry and providing public awareness on increasing production through high quality feeding of chicken.