Melon from Uzbekistan in Latvian supermarkets against the background of competitors from Spain

According to EastFruit, a melon from Uzbekistan has reappeared in supermarkets in Latvia, which is positioned as the “Central Asian melon”. The retail price for this melon is 2.49 euros per kg, which corresponds to approximately 31,300 Uzbek soms. If earlier the main problem for supermarket chains with sales of Uzbek melon was its size too large for consumers, then this time we can note an improvement in this indicator. However, if you look at how the Uzbek melon looks against the background of competitors, then it is still larger than the rest. In addition, as we can see in the photo, the Uzbek melon is the only position that was cut into two parts in order to partially solve the problem of large size. To the left of the Uzbek melon, next to it is a product that the supermarket called "White Melon". The country of origin of this melon is not specified. The price for it is 3.99 euros / kg, however, at that moment the store had a promotional price of 2.49 euros / kg. Accordingly, ...