Mexican beer drives sales growth in US on-trade

Published 2023년 4월 24일

Tridge summary

Recent research by CGA has found that imported beer, particularly Mexican beer, is driving the volume growth of the total beer category in the US on-premise. The growth of imported beer accounts for over half (52%) of the total beer category growth, with Mexican beer responsible for 79% of this growth. The states closest to the Canadian border have seen the greatest growth for Mexican beer, peaking in Washington, New York, and Oregon. Despite this, states closer to the Mexican border, such as Arizona and Texas, have underperformed.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Mexican beer is the driving force behind imported beer growth in the US on-trade, new research by CGA has revealed. Imported beer is driving the volume growth of the total beer category in the US on-premise. Beer imported from other markets represents over half of the total beer category growth (52%) versus the growth of other beer types. CGA by NIQ’s latest On Premise Measurement (OPM) research has looked at the driving forces behind imported beer’s respectable growth seen across the US on-premise. Consumers value the origin of imported beer, with Mexican beer being the biggest growth driver. The country is responsible for 79% of growth, followed by Irish (10%), Italian (2%), Japanese (2%), Dutch (1%) and all other countries combined (5%). States close to the Canadian border were responsible for the greatest growth for Mexican beer, while its growth lagged in states closer to Mexico. Most notably, volume share and performance peaked in Washington (+22.9%), New York (+22.1%) and ...

Source: Thedrinkbusiness