Mexico has established itself as a strategic pillar within PepsiCo’s global landscape, standing out not only for the size of its market, but also for its ability to integrate key areas such as production, distribution and economic impact throughout the national territory. Isaías Martínez, president and CEO of PepsiCo Foods Mexico, points out that this relevance responds to a long-term vision that is now materializing in an ambitious investment plan of 2 billion dollars until 2028. Among the more than 200 countries where PepsiCo operates, Mexico holds a special place, being the company’s largest international operation, second only to the United States. According to the executive, this strategic position lies not only in its size but also in its potential to foster innovation, develop talent, and create products that are distributed in international markets. Mexico’s importance as an operational hub is also reflected in its creative contributions, exporting concepts like Flamin’ ...