Mexico launches national strategy to promote pork consumption

The Mexican Institute of Pork Production (IMP) is leading an ambitious national strategy to increase pork consumption in Mexico. This movement, which seeks to articulate the entire production chain, was officially presented during PORCIFORUM 2024, held in early November in Guadalajara, Jalisco. During the event, the IMP organized a key meeting to detail the pillars and methodology that support this strategy, whose main axis is the National Pork Consumption Campaign. This joint effort will have the participation of public and private entities, the support of academic institutions and the port. A highlight of the meeting was the participation of the organizing committee, made up of communications and marketing executives from renowned companies in the sector. With their experience and knowledge, these business leaders will provide a strategic vision to guide the actions of the campaign. The project also has the support of the presidents of unions and associations of pig farmers ...