Mexican avocado producers are set to export up to 130,000 tons of avocados to the US for the Super Bowl, following a successful shipment of 64,101 tons for the 57th edition of the event. This marks a recovery in export confidence and is expected to be promoted by Avocados From México, the primary export brand. The states of Michoacán and Jalisco are the only states in Mexico authorized to export avocados to the US, Canada, and Japan. The Super Bowl is a significant event for avocado consumption, with an estimated reach of 30 million football helmets served with the Mexican dish.