Migros will deliver 15 thousand tons of fresh fish to consumers.

In Turkey, Migros, the leading fish retailer, has accelerated its operations with the opening of the fishing season, saying "Vira Bismillah." With its support for sustainable fishing, the brand is able to deliver fresh fish from the westernmost to the easternmost parts of Turkey, aiming to meet customers with 15 thousand tons of fish by the end of the year. With its boat-to-shelf system, Migros purchases fresh fish from every point where it is caught, and with the opening of the fishing season, it has started delivering seafood to its customers. The brand has established the largest fish network in Turkey, ensuring that fresh fish is delivered from the westernmost to the easternmost parts of the country, providing everyone with abundant variety and affordable prices, and safe fish to consume. Throughout the season, it increases its sales points from stores to one-day sales locations. The brand will sell 15 thousand tons of fish through its stores and online channels by the end of ...