The article highlights the dynamic of apple exports from Poland and Italy to Egypt, with a focus on the strategic advantage of Italian exporters due to their proximity to the Mediterranean and lower transport costs. Despite Poland's higher export volume, Italy's success in the Egyptian market is attributed to their ability to offer lower prices, showing that there is demand for both affordable and slightly more expensive apples in Egypt. The average price per kilogram of Polish apples was PLN 2.14, while Italian apples were priced at PLN 3.30, indicating a market segment for higher quality, albeit at higher costs. The article underscores the logistical and cost challenges faced by Polish exporters, despite their lower production costs, which impact their competitiveness in the Egyptian market.