An exceptional frost in April has caused significant damage to Veronese blackberries, with estimated production losses ranging from 10 to 25 percent depending on the cultivation method and area. The harvest has already begun for berries grown under tunnels, while those in open field are soon to start. Despite the setback, the market outlook for small fruits, including blueberries and raspberries, remains positive due to their health benefits and versatility. Ilario Ioriatti, a key figure in the Italian small fruits industry, emphasizes the need for improved marketing strategies and packaging to increase sales and profit margins. The Veronese area alone has over 200 hectares dedicated to small fruit cultivation, with an annual growth in volume estimated at 15 to 20 percent