At the 2022 Macro-Round fair in Guayaquil, Ecuador, Moringa, a nutritional product, met a sales commitment of 80 tons, contributing to an expected total sales of $237 million. This demand is part of a larger global market that has grown from $5,000 million to $18,000 million. Pioneer company Ecuamoringa, which has been producing Moringa for 12 years, is advocating for more organic cultivation to tap into this potential. Additionally, the fair also piqued the interest of foreign buyers in products that contain cannabis, among other handicrafts, snacks, hygiene products, fabrics, fruits, shrimp, and more.