Morocco's olive oil sector is grappling with a severe crisis due to the impacts of climate change and increased production costs. Prolonged droughts, insufficient cold hours, and heat waves have decimated harvests, leading to a surge in prices and threatening the sustainability of farms. The high costs of agricultural inputs, especially irrigation, have further strained the sector. The president of the Moroccan Interprofessional Federation of Olives (Interprolive), Rachid Benali, is calling for immediate measures such as increased water releases and deeper drilling, as well as government aid and the exploration of water desalination. While importing olive oil is being considered as a short-term solution to lower prices, Benali emphasizes that this will not benefit local farmers and emphasizes the importance of technological innovation and government support for the sector's survival.