Morocco is a successful example of export diversification of fresh strawberries

Exports of fresh strawberries from Morocco in 2022 set a historical record, and the country continued to successfully diversify its supply of this berry in fresh form, according to EastFruit. Fresh garden strawberries in Morocco, although inferior in volume to the export of the same berries in frozen form or, for example, to the export supplies of fresh raspberries and blueberries, are still one of the key items of the country's fruit and vegetable exports. Almost every year, fresh strawberries are included in the list of the top 10 most exported vegetables and fruits from Morocco and bring the country from $40 to 70 million in revenue. At the end of 2022, 22.4 thousand tons of fresh garden strawberries were exported from the country, i.e. 17% more than a year earlier and almost 1 kt more than the previous record high in 2019. Since 2017, Morocco has annually increased its exports of fresh strawberries by an average of 3%, which in general cannot be attributed to serious growth ...