Moroccan farmers are gearing up for the new blueberry season, with early varieties expected to be harvested in early December and peak production anticipated between January and March. The period from April to June is expected to see optimal availability to meet international demand. The 2024 season is also predicted to be promising, with an expected harvest of 80,000 tons. Morocco's blueberry industry is recognized for its high-quality fruit and efficient logistics, making it a leader in production. The country is competing in a growing global market by innovating and offering special varieties, and has seen increased demand, including in North America.