In 2024, the Singapore rice market is expected to see an 11% increase in imports, reaching a value of over 456 million SGD, as per the Vietnam Trade Office in Singapore. Vietnam emerged as the 3rd largest rice exporter to Singapore in the past year, contributing 28% of the market share with a turnover of 129 million SGD. India and Thailand were the top two exporters with market shares of 32% and 30% respectively. Vietnam enjoys the largest market share for various rice types including white, fragrant, and glutinous rice. However, India leads in the market share for parboiled rice and milled basmati rice, while Thailand is the leader for homali brown and white rice, and broken rice. Japan is the leader in the regular brown rice market. Thailand, India, and Japan are Vietnam's main competitors in the Singapore rice market.