The Middle East region, with a population of over 330 million and growing consumption of specialty fats, is a key export destination for Malaysia, with palm oil consumption increasing by 8% in 2021. The leading importers are Turkey and Iran, and the UAE market is expected to grow to US$467.1 million by 2025. The Malaysian Palm Oil Council (MPOC) plans to promote global recognition of Malaysian Sustainable Palm Oil (MSPO) and plans to strengthen its marketing and promotional efforts. The palm oil industry, which contributed 40% to Malaysia's total revenue in 2021, is expected to maintain its performance in 2022 despite challenges such as higher input prices and the Omicron wave.