The Chinese coffee market is experiencing rapid growth with a significant increase in annual per capita consumption, presenting a vast development potential resembling Europe and the United States. As of May 2024, over 229,000 coffee-related companies exist, with a notable 22.1% decrease in new registrations compared to the previous year, indicating a shift towards consolidation. Success in this market relies on four key factors: cost-effectiveness, convenience, product and service experience, and brand influence. Kudi Coffee's CSO, Li Yingbo, emphasizes the importance of innovation, particularly in catering to domestic tastes, and effective brand marketing, especially targeting young consumers. He anticipates a continued growth in the number of coffee drinkers driven by the spreading coffee culture, underscoring the necessity for companies to maintain quality and innovation to stay competitive.