China's coffee market has huge potential

게시됨 2024년 7월 4일

Tridge 요약

The Chinese coffee market is experiencing rapid growth with a significant increase in annual per capita consumption, presenting a vast development potential resembling Europe and the United States. As of May 2024, over 229,000 coffee-related companies exist, with a notable 22.1% decrease in new registrations compared to the previous year, indicating a shift towards consolidation. Success in this market relies on four key factors: cost-effectiveness, convenience, product and service experience, and brand influence. Kudi Coffee's CSO, Li Yingbo, emphasizes the importance of innovation, particularly in catering to domestic tastes, and effective brand marketing, especially targeting young consumers. He anticipates a continued growth in the number of coffee drinkers driven by the spreading coffee culture, underscoring the necessity for companies to maintain quality and innovation to stay competitive.
면책 조항: 위의 요약은 정보 제공 목적으로 Tridge 자체 학습 AI 모델에 의해 생성되었습니다.

원본 콘텐츠

"According to the data, the annual per capita coffee consumption was only six cups seven years ago, but now it has increased to 15 cups, of which freshly ground coffee accounts for 9 cups and instant coffee accounts for 6 cups. Although the growth rate is already very fast, compared with Europe and the United States, China's annual per capita coffee consumption still has a lot of room for improvement. The annual per capita coffee consumption in Europe and the United States is as high as more than 600 cups, and the annual per capita coffee consumption in Japan and South Korea in Asia is also close to 300 to 400 cups. This gap shows that the Chinese coffee market still has huge potential and room for development." Li Yingbo, chief strategy officer of Kudi Coffee, said. According to Tianyancha Professional Edition data, as of now, there are more than 229,000 existing coffee-related companies, of which more than 18,000 new registered companies were added from January to May 2024, a ...
출처: FoodChina

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