Turkey: 'My Sister Project' will add value to local products

Işıkgece stated that sales techniques change very frequently at the "My Sister Project" introductory meeting held at the Provincial Directorate of Agriculture and Forestry. Drawing attention to the fact that serious trade is now being made not only in the market but also through social media, Işıkgece explained that they have prepared modules consisting of 10 titles in order to make the products recognizable and to be offered for sale within the framework of laws and regulations. Işıkgece stated that women's cooperatives and women entrepreneurs in the provinces were trained by identifying the points they lacked, and that at the end of the training, they attach importance to the fact that women implement the useful information they receive. Touching on the importance of providing added value to the products, Işıkgece said: "In case of unification, someone will lose in price competitions for noodles, tomato paste, tarhana. We must add value to products and differentiate them. Many ...