National Watermelon Promotion Board (NWPB) strongly promotes consumption of this fruit in the United States

By: Francisco Seva Rivadulla, international agri-food journalist (Agraria.pe) The National Watermelon Promotion Board (NWPB) is working hard to continue disseminating the great health benefits of this product and, especially, promoting the consumption of this exciting fruit in homes in the United States. . According to the data handled by this organization, the watermelon industry in the United States generated a value of more than US$ 326 million in 2022, while the sales volume stood at approximately 1.76 billion pounds. According to the executive director of the National Watermelon Promotion Board (NWPB), Mark Arney, “the vast majority of watermelons imported into the United States come from Mexico. In fact, the value of these imports is US$ 393,465,266, while the importer trading volume is approximately 1,450 million pounds. For all these reasons, Mexico is an important supplier of watermelons to the United States." In addition, Mark Arney also stresses that "per capita ...