The beef market is experiencing unpredictable price fluctuations, raising concerns about a potential repeat of the 2015 price drop following a peak. This instability is largely due to the decline in the U.S. and Canadian cattle herds, aggravated by dry conditions in the central U.S. Plains. While demand for beef remains strong, high prices and the willingness of consumers to pay are key factors. Last year, per capita protein consumption in Canada increased, and international markets offered opportunities for Canadian beef. However, high beef prices, influenced by feed prices, and the import of cheaper meat from Brazil and India pose challenges. The dynamics of the beef market are complicated by the rise in pork production, which could potentially cut into beef sales.