Nelore cow reaches R$ 54 million and sets new world record for the breed

A nelore cow named Donna FIV CIAV achieved R$ 54 million at the Leilão Cataratas Collection in Foz do Iguaçu, becoming the new world record for the breed's value. The result doubles the value of the previous leader, Parla FIV AJJ, which was sold for R$ 27 million in May. The negotiation took place this Thursday (20) and involved traditional nelore breeders. The sale of 25% of the cow for R$ 13.5 million expanded the group of owners of the animal. The value attributed to Donna highlights the strength of the bovine genetics segment in the country. Experts in improvement assess that the demand for cows with a consistent production history and detailed genetic evaluation has driven up the prices of major auctions. In Donna's case, the maternal lineage and direct descent from Parla, one of the breed's references, contributed to the result. The auction also reinforces the market's interest in animals proven in the ring and in selection programs. Donna is ten years old and has ...