Ecuador has exported 21,500 kilos of Hass avocados to Europe, with the shipment made from Guayaquil to the Port of Rotterdam and distributed in the Netherlands, Belgium, France, and Germany. The export was conducted by small associated producers from the areas of Cuellaje, Cotacachi, and Atuntaqui in the province of Imbabura, under the Sierra D'Or and FEDEFRUNOR brand. This is the second avocado export of the year to Europe, with plans to also export mango, blackberry, tree tomato, and other fruits. The government is prioritizing the cultivation of non-traditional crops like avocado, hemp, and pitahaya to generate employment and development in the rural sector.