FANCY a teaspoon of beef collagen with your early morning coffee, or perhaps a 100 percent bull testicle tablet for a quick vitality and virility boost? Products like these are now being offered to mainstream consumers by brands including Nespresso and Ancestral Nutrition, as part of the unfolding food and wellness trend toward protein-rich, whole foods, reflected by the renewed prominence of meat in dietary guidelines in the United States. In a presentation to this morning’s BeefUp forum in Morven Qld, MLA’s Sabina Kindler said other examples of the trend included beef mince appearing in retail cabinets blended with liver and heart to boost nutritional value, and a surge in products incorporating bone marrow, beef tallow and collagen as premium-commanding ingredients. In 2025, the average American household spent nearly US$1000 more on meat than in 2024, she said. “So we’re just seeing really huge growth across the meat category,” Sabina said. “Another key driver of that is the ...