The National Cattlemen’s Beef Association (NCBA) is pushing back against proposed federal nutrition guidelines that recommend reducing red meat consumption, citing beef's importance in a healthy diet. The NCBA argues that beef provides essential nutrients and is a preferred protein source, and that current eating habits already align with the recommended levels. They worry that the guidance could lead to unhealthy dietary choices and have vowed to present evidence supporting beef's health benefits to the departments of Agriculture and Health and Human Services.