Hugh and Anna McMurtrie have submitted their beef farm, encompassing five properties and 1800 breeders, to a carbon sequestration project, hoping to increase soil carbon content and improve productivity. The project, targeted to increase carbon sequestration by 0.5 tonnes/ha annually, is supported by the family's existing grazing strategies and is expected to break-even by years four or five, according to carbon project developer Atlas Carbon. The family plans to invest in fencing, stock water, and potentially subdivide paddocks, all aimed at boosting productivity and land capital value, with the hope of storing up carbon credits as additional reward. Atlas Carbon emphasizes the importance of soil characteristics, sufficient rainfall, and enterprise scale for the project's success.