Nonghyup Jeonnam Headquarters (Head Director Lee Gwang-il) will participate in the 2025 Local Contents Festa at BEXCO in Busan, opening a direct sales market to promote and sell premium agricultural products from Jeollanam-do Province for three days from the 25th to 27th, aiming to showcase the region's representative agricultural brands 'Sangkeumaae' and 'Omaehyang'. The main products will include 'Sangkeumaae' brand items such as cherry tomatoes from Neungju Agricultural Cooperative (Chairman No Jong-jin), Campbell grapes from Hwangryong Agricultural Cooperative (Chairman Kim Hyung-jung), Shine Muscat and Geobong grapes from Samseо Agricultural Cooperative (Chairman Lee Tae-young), mini paprika from Dogok Agricultural Cooperative (Chairman Park Gwang-jae), figs and melons from Yeongam County Agricultural Cooperative Joint Business Corporation (Representative Moon Mi-seon), and 'Omaehyang' brand items from Wando Agricultural Cooperative.