"We are reaching the end of a difficult, challenging ethanol and sugar crop season. The elders tell me that there was only one year like this one, which was in 1986. Some said there has never been a difficult year like this one. But we cannot give up on sugarcane," says the president of the Northeastern Sugarcane Producers Union (Unida), Pedro Campos Neto. "There is a saying that goes: it is sweet, but it is not easy. And what do we have to do? We have to reduce costs, streamline wherever possible, from the gate inwards, which is where it depends on us, and increase what we can in our productivity." "There is a good outlook for ethanol and it is necessary to see this horizon," he stated. According to the sugarcane industry leader, the producer needs to mechanize their crop and lower labor costs and believe in the potential of sugarcane and a promising future. "There is a reaction from ethanol in relation to the past crop that reacted well from the beginning of the crop. If we can compare the numbers, today the v..."