Norwegian Seafood Council focusing on expanding US export market

Published 2024년 4월 15일

Tridge summary

The Norwegian Seafood Council (NSC) is ramping up its efforts to penetrate the U.S. market further, following a record-breaking year in 2023 with seafood exports valued at NOK 172 billion (USD 15.8 billion, EUR 14.8 billion). Despite a slowdown in export value growth in the first quarter of 2024, attributed to a weaker kroner, the U.S. continues to be a key market, especially for Norwegian salmon, with exports reaching 71,113 metric tons in 2023. This contributed to an 18 percent increase in the U.S. market's value to NOK 13.7 billion (USD 1.26 billion, EUR 1.18 billion). NSC CEO Christian Chramer emphasized the organization's commitment to expanding its activities and presence in the U.S., capitalizing on the rising demand for Norwegian seafood.

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Original content

The Norwegian Seafood Council (NSC) has been placing an enhanced focus on the U.S. market as the country seeks to continue expanding its seafood export value. During an informational seminar hosted by the NSC, officials with the organization emphasized its work in the U.S. is a key part of its plans for expanding Norway’s seafood exports. According to NSC CEO Christian Chramer, the council has never focused more on the U.S. than it has now. “We have been steadily increasing our budgets over the last two years, and the last three years have seen record highs both in investments and activities for Norwegian seafood in the U.S.,” Chramer said. Norway had a banner year for its seafood export value in 2023, posting a NOK 20.7 billion (USD 1.9 billion, EUR 1.8 billion) increase in year-over-year trade value to reach NOK 172 billion (USD 15.8 billion, EUR 14.8 billion). That value total places seafood exports as the country’s second-largest export category behind oil and gas. However, a ...

Source: Seafoodsource