Norwegian supermarkets saw fruit and vegetable sales peak: largest increase in tomatoes

Published 2020년 8월 31일

Tridge summary

Norgesgruppen, which operates supermarket chains such as Kiwi, Meny, and Joker, has reported an 11% rise in sales of Norwegian-grown fruits and vegetables this summer. Pål Westby, the company's head of fruit and vegetables, explained that despite initial uncertainties due to COVID-19, they were able to maintain steady imports and ensure sales for growers. The most significant increase in sales was seen in Norwegian tomatoes, with a shortage of cauliflower, broccoli, and strawberries. Westby emphasized the growing consumer interest in the origin of their food and shared Norgesgruppen's plans to boost sales of Norwegian produce in the future, in collaboration with Gartnerhallen and Bama.

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Original content

At Norgesgruppen, from supermarket chains such as Kiwi, Meny and Joker, sales of fruit and vegetables grown in Norway have increased by 11 percent this summer. Pål Westby, head of the fruit and vegetables division at Norgesgruppen: “April and May were very uncertain for growers, who were concerned about being able to sell enough in the summer. I did not share those concerns and we have reassured them. We have promised to be cautious with imports and we have maintained that throughout the season. The sale of vegetables has gone very well. We were even short of cauliflower and broccoli. There were also not enough strawberries, but that was due to a less strawberry season and not necessarily due to covid-19. ” Westby therefore believes that the focus on products grown in Norway should not be a one-off. This opinion is shared by consumers, according to a survey conducted by Norgesgruppen: consumers pay more attention to the origin of products. Westby: “We are working together with ...

Source: AGF