Nuts, Ismea, and Masaf promote the Italian one

게시됨 2023년 5월 9일

Tridge 요약

A campaign aimed at promoting the consumption of six nuts, including walnuts, hazelnuts, pistachios, carobs, chestnuts, and Italian almonds, has been launched in Italy. Funded by the Ministry of Agriculture, the campaign seeks to enhance the supply chain, highlight the benefits of nuts, and support small businesses in the sector. The campaign will include statistical analysis, networking meetings, participation in trade fairs, promotional activities, and a social media campaign. The nuts are grown across 180 thousand hectares in Italy, with production varying due to climate conditions. The main market for these nuts is the confectionery and agri-food industry, while chestnuts and walnuts are often consumed uncooked. The campaign aims to address the challenges within the supply chain and increase the economic success of products with protected geographical indications.

면책 조항: 위의 요약은 정보 제공 목적으로 Tridge 자체 학습 AI 모델에 의해 생성되었습니다.

원본 콘텐츠

A statistical-economic observatory, networking meetings between operators, unitary and organized participation in the main trade fairs, tastings, cooking shows, B2B meetings and a social campaign aimed at consumers to promote walnuts, hazelnuts, pistachios, carobs, chestnuts and Italian almonds. hazelnut, pistachio, carob, chestnut and almond. These are the six nuts that are the subject of the promotion campaign financed by the Ministry of Agriculture of food sovereignty and forests and created by Ismea, presented at Macfrut 2023. The appointment provided the opportunity to frame the supply chain from an economic point of view of nuts, an important sector with great potential, especially in some territories, as well as on the rise in consumer preferences, thanks to the recognized beneficial properties associated with the consumption of its products. Why the initiative The Masaf-Ismea promotion and information campaign stems from the need to create a system between the small ...

출처: Terraevita