The article highlights the significant increase in the price of purple sweet potatoes in Binh Tan district, Vietnam, due to its recent permission to export to China, reaching 15,000 VND/kg, a 10-fold increase. Despite this, farmers face challenges in cultivation and are hesitant to plant more due to concerns over market stability and low prices of other crops. The area under sweet potato cultivation in Binh Tan has decreased dramatically in recent years. The article calls for support and contract agreements to encourage farmers to grow purple sweet potatoes, along with technical guidance to ensure export quality and productivity.