Olive oil: climate is challenging, but RS production maintains quality and seeks expansion in Brazil

Brazil, particularly Rio Grande do Sul, has emerged as a significant player in olive oil production, with a cultivation history spanning back to the 1950s. Initially, the industry's inception faced skepticism due to Brazil's tropical climate, but advances in the late 20th century led to the validation of Brazilian olives and oils, even surpassing Italian standards. The industry's expansion was further bolstered by the establishment of Embrapa Clima Temperado's experimental units in 2005, focusing on climate zoning, pest management, and the development of resilient cultivars.

Despite challenges such as high initial investment costs and production timeframes, the industry has seen impressive growth, with over 6,200 hectares dedicated to olive cultivation and an annual production of 193,100 liters as of the 2023/24 harvest. However, production has been adversely affected by adverse weather conditions, with a significant drop in the 2023/24 cycle and anticipated low yields for the 2024/25 cycle due to flooding and rainy weather. Additionally, the industry is grappling with the challenge of counterfeit imported olive oils, working to differentiate domestic and imported products to ensure quality and consumer protection. Efforts include the 'Olive Tree Route' initiative, which promotes olive cultivation across 40 municipalities, and the hosting of the 3rd Olive Oil Festival in Caçapava do Sul, showcasing the region's olive oil and tourism offerings. Notably, Brazilian olive oils have made a strong global presence, with over a dozen brands receiving international accolades, highlighting the industry's commitment to quality and innovation.