The ASEAN Cocoa Club Annual Conference revealed a significant decrease in Vietnam's cocoa cultivation area, from 25,700 hectares in 2012 to a projected 3,471 hectares by 2023. The Central Highlands, Southeast region, and the Mekong Delta are the primary regions for cocoa production, but the industry faces challenges such as low efficiency, competition with other crops, and a decline in UTZ certified production due to reduced support. In response, the Ministry of Agriculture and Rural Development is focusing on researching cocoa varieties, building the Vietnamese cocoa bean brand, and promoting enterprise-farmer linkages. The conference highlighted the need for efforts to improve cocoa quality and value, amidst a backdrop of global chocolate consumption demand and the economic significance of the cocoa industry in ASEAN countries.