Under Secretary for Trade and Foreign Agricultural Affairs Alexis Taylor is leading a U.S. agricultural trade mission to Japan from June 5-8, accompanied by representatives from the Idaho Potato Commission and leaders from potato-growing states. The mission aims to strengthen the bilateral trade relationship with Japan, the fourth-largest market for U.S. food and agricultural exports, and specifically focus on the potato industry. Despite ongoing negotiations for three decades, a ban prevents U.S. potato growers from exporting fresh potatoes to Japan. The trade mission will facilitate direct engagement with potential buyers, market briefings, and site visits, in an effort to lift this ban and tap into the potential of the $150-250 million fresh potato market in Japan.