The article highlights the growing bottled water industry and its impact on water access and affordability around the world. It points out that the industry profits by selling water at significantly marked-up prices, while millions still lack access to safe drinking water. The industry's growth, particularly in the Global South, is seen as a sign of government failure to provide public water systems. The article calls for stronger regulation of the industry and more financing for safe drinking water supplies to meet the Sustainable Development Goals (SDGs) by 2030. It also suggests that the bottled water industry could play a role in funding these goals through initiatives aimed at scaling up finance for the SDGs.