Pork is becoming a popular protein in Brazilian cuisine, with franchises like Mr. Hoppy and Bacon & Co. seeing significant revenue. Marco Aurélio de Abreu is planning to open Bacon & Co in Uberlândia, drawn to the meat's flavor, health benefits, and lower costs in the pandemic era. The National Pig Development Fund (FNDS) is supporting these initiatives, highlighting the nutritional and gastronomic advantages of pork. ABCS is using digital media to promote pork consumption, with the Mais Carne Suína portal providing recipes and information. Lucas Moreira Vasconcelos, a pig farmer and FNDS contributor, believes that gastronomy can boost protein consumption in Brazil, aligning with ABCS's mission to promote pork.