The article highlights the growing popularity of organic products in China, with a 25% annual increase in the consumer market. Despite the higher costs, more consumers are switching to organic food for health and safety reasons. However, the industry faces challenges such as high prices, lack of a credible platform for sales, and difficulties in identifying fake organic products. To address these issues, companies like Hema are adopting new sales models and creating transparent supply chains. The article also stresses the importance of organic product certification and promotion to increase consumer awareness and acceptance of the higher price of organic food.