ORPLANA, an organization representing Brazilian sugarcane producers, is advocating for better pricing for sugarcane by Consecana, as the current price of $26 per ton falls below production costs and is below global standards. ORPLANA CEO, José Guilherme Nogueira, argues that the current pricing model is causing a deficit for producers and that other crops such as soybeans and peanuts have better results. ORPLANA is calling for urgent measures to present a new pricing system in order to address the gap between production costs and remuneration.