Overview world sweet potato market

The world market for sweet potatoes continues to grow, as the tuber continues to gain ground, especially in the European market. Although the sweet potato was relatively unknown in this market a few years ago, it is reported to have a bright future as consumers become increasingly familiar with this formerly exotic vegetable. Countries such as Spain, the Netherlands, Belgium, France and Germany have even started their own cultivation. While volumes from countries such as the US are still unrivaled in Europe, domestic production is responding to the trend towards environmental awareness and a local focus. There are also opportunities in the sweet potato processing industry on both the European and the American markets. However, it is not good news from all angles. The production of sweet potatoes in Spain has fallen by 40% this year due to a lack of profitability and pressure from the exporting countries. In Germany, demand has fallen this year because consumers are increasingly ...