The China-Pakistan Federation of Chambers of Commerce and Industry (PCJCCI) is planning to launch a trade portal to allow Pakistani exporters to sell mangoes online directly to Chinese consumers. The organization is encouraging Pakistani farmers to focus on quality rather than price and improve packaging, storage, processing, and transportation of mangoes. Currently, Pakistani mangoes are mainly exported to the Middle East and Europe, but only a small amount was exported to China in 2021 and 2022.