The Swiss milk and dairy products market experienced a significant surge in 2020 due to the pandemic, with notable increases in the sales of milk, cheese, yogurt, and quark. Teleworking and the closure of restaurants led to more cooking, while border closures reduced shopping tourism, favoring local products. Retail butter sales saw a notable 15% increase, and there was a notable rise in the demand for fresh milk, yogurt, and seré during the initial lockdown. Organic milk and dairy products also saw a boom in popularity. Despite the increase in retail sales of Swiss cheese, the pandemic led to a decline in imports of milk drinks, quark, and yogurt. The article raises questions about whether these record numbers and consumer habits will be sustained as restrictions ease.