Colombia is making strides in the US market with the help of ProColombia and other agencies, successfully regulating the imports of Colombian paprika in March 2021, allowing it to compete in a market where demand reached $1.54 billion in 2020. Additionally, the process to export fresh mangoes to the US, the world's largest market for this fruit, is underway with a public comment period open until July 12. This could be a significant opportunity for Colombian producers.