The article highlights the challenges faced by South Korean paprika exports due to Japan's 'low yen phenomenon', which has led to a decrease in demand as the policy lowers the value of the yen, resulting in lower prices for Japanese products and higher import costs for Japan. This has significantly impacted South Korea's paprika exports, which primarily go to Japan, causing a 34% decrease in the first five months of this year compared to the previous year. In response, the South Korean government is strategizing to diversify both the paprika cultivars and export destinations, including countries like Hong Kong, Vietnam, and China, by introducing new domestic varieties for export and implementing contract cultivation strategies.