Parisians and tourists in Paris now have to pay an average of 7 euros for a pint of national brand beer in bars, making it one of the most expensive cities for beer in Europe. The price of beer in Paris is even higher than in London. This price difference is due to taxation, with Germany having lower taxes on beer compared to France, but also the cultural tradition of beer consumption, with countries like Czech Republic, Austria, and Germany having higher beer consumption rates and therefore cheaper prices.