Over the past decade, Uruguay's rice sector has seen significant changes, with a notable decrease in the percentage of rice sold under the traditional price setting agreement with industrialists, falling from 85% to 70%. This shift is due to the increased participation of new operators in the market, who buy rice at higher prices. However, this strategy has not significantly improved production as expected, with only 20% of the current harvest sold at the average price set by the industries. The Rice Growers Association has emphasized that producers selling outside the agreement will receive no more, and possibly less, than the agreed price this harvest, highlighting the importance of the average price agreement.