Customers are making preparations for Christmas and New Year's dinner by reserving and paying for turkey or pork in advance at supermarkets such as Fernández, Rancho, and ServiCárnicos. These supermarkets offer various options and promotions to attract customers. The poultry sector in Ecuador anticipates a rise in sales, with an estimated 35% increase in turkey consumption in 2022 compared to 2021, and a 50% increase compared to 2020. The prices from last year remain, but there is concern about a potential increase in the price of meat in early December. Import figures for turkey and pork show an increase from 2019 to 2021, and the national production of chicken is expected to see a 3% increase in consumption this year.