Peru's dragon fruit exports, also known as pitahaya, reached a milestone by surpassing $1 million in 2023, with the Netherlands being the primary market. The industry has seen growth, especially with Camposol leading the exports, which have been mainly by air. However, the sector faces challenges such as the lack of necessary certifications for phytosanitary sites, issues with protocols for exporting to the United States and Europe, and the need for a certified pitahaya nursery. There is potential for the industry to expand, but it needs to address these challenges and learn from other crops to ensure a stable market and pricing. Additionally, there is potential for the industry to diversify its markets to include the United States and Asia.