Peru should break a new record in the blueberry campaign this year

Published 2024년 2월 16일

Tridge summary

Peru is predicted to reach a new high in market exhibitions this year, recovering from a period of reduced production due to the El Niño effect, says Andrés Mujica, CEO of Agrícola Santa Azul. Mujica stresses the importance of preventing market saturation and ensuring all markets consume the produce. He also underscores the need to explore new markets and maintain a consistent supply of high-quality fruit. Mujica anticipates a change in fruit varieties, especially in the north, and an investment in agronomic management to enhance fruit size and quality.

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Original content

Last year, Peru experienced low production due to the El Niño effect. This year, with rested plants and normal weather, Peru is expected to set a new record for market exhibitions, says Andrés Mujica, founder and CEO of Agrícola Santa Azul. He notes that the challenge will be to avoid saturation and ensure that the volume is consumed in all markets, thus avoiding the accumulation of stocks while waiting for better prices. In an interview for Portal Frutícola, he mentions that to avoid saturating the markets it is essential to carry out an accurate and honest projection of production to know when to carry out promotions. It highlights the importance of Proarándanos' work and the participation of its members in this process. Additionally, it highlights the need to explore new markets and consistently ship high-quality fruit to ensure a positive consumer experience with Peruvian fruit. It recognizes that an increase in volume can lead to a decrease in prices, but emphasizes the ...

Source: AgroPeru