In 2023, Peru is projected to become the world's leading exporter of quinoa, accounting for 43% of the global market and earning over US$ 98 million. The country's ideal conditions for producing Andean grains and the nutritional benefits of quinoa, being a superfood, give it a competitive edge. The US is the primary market, with Canada, the Netherlands, and the UK also significant consumers. To remain competitive, Peru plans to focus on scientific research, innovation, and promoting technical standards to differentiate its products. The first five months of 2024 saw a 42.1% increase in quinoa shipments compared to the same period in 2023, with the US accounting for 48.3% of the supply.